What are the top 3 non-profit CRMs

When it comes to choosing the right CRM for your organization, it can be daunting. There are multiple factors to consider, pricing plans and onboarding processes. In our opinion these are the top three options on the market, but there could be one we don’t have on our list that still might be a good fit for your organization.

First of all, what the heck is a CRM?
CRM stands for Customer Relationship Management. Often in the non-profit world, that first ‘C’ is used to refer to ‘Constituent’ - since non-profits are often dealing with donors and organizations rather than customers. Approachable and far easier to learn, implement, and pay for, they’ve morphed from three-letter monsters into ready-set-go software for businesses of all shapes and sizes. A CRM gathers donor interactions across all channels in one place. Managing centralized data helps businesses improve donor experience, satisfaction, retention and involvement. (source)


  1. Virtuous CRM - Non-profit CRM, Marketing, Fundraising and automation tool
    Virtuous CRM is the fastest growing, most full featured non-profit CRM which is exploding in popularity over the last 5 years. From donor management, online fundraising, email marketing, automations, volunteer and event management - it enables you to work efficiently from anywhere, with full automated processes and clear training and documentation. This is the best non-profit CRM we’ve seen for most non-profits, Rooted Software is a partner of Virtuous CRM, enabling customers with onboarding, data migrations, integrations and augmented support.

  2. Dynamics 365 - Full featured CRM suite with the ability to customize in-depth using Power Apps
    Dynamics 365 is an Enterprise grade CRM with the ability to be heavily customized, and easily integrated into 3rd party systems. Rooted Software has extensive experience with implementing and customizing Dynamics 365 Sales Enterprise for businesses. We use all the tools of Microsoft Power Suite: Power Apps, Power Automate, and Power BI - to build a robust implementation tailored specifically to your business requirements. We can also integrate the tool with Dynamics 365 Marketing. Our team can assist with data migrations, business process analysis, and ongoing support as required. (Note: For Non-Profits looking for a new or replacement donor database, we recommend Virtuous CRM).

  3. Blackbaud Raiser’s Edge NXT - Blackbaud’s donor database tools for nonprofits
    With over 12 years' experience with BB CRM customization and integration, our team of trained developers can build out custom screens, smart fields, global change operations and reports. We also have extensive experience building and maintaining integrations into 3rd party apps, as well as business process improvement and ongoing support (including as building out complex queries and mailings, or helping your end users understand and use your custom implementation). For Blackbaud Raiser’s Edge NXT, we offer support and integration services. (Note: For Non-Profits looking for a new or replacement donor database, we recommend Virtuous CRM).

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